What Does a Trademark Attorney Do?

A trademark attorney helps business owners protect their brand identity — names, logos, slogans, and even product designs.

• Ensures your mark is legally strong and available.
• Files and manages your USPTO trademark application.
• Advises on enforcing your rights against infringement.

When Should a Business Hire a Trademark Attorney?

Many entrepreneurs file applications themselves, but the USPTO rejects many for avoidable errors. You should hire a trademark lawyer when:

• Launching a new brand, product, or service.
• Confirming that your business name is available nationwide.
• Receiving a cease-and-desist letter or notice of infringement.
• Needing help enforcing or maintaining your registration.

The Trademark Registration Process in Milwaukee

1. Trademark Search and Legal Opinion: A thorough federal and state search to ensure availability.
2. Application Filing: Properly preparing and submitting your USPTO application.
3. USPTO Examination: Responding to any office actions or issues raised.
4. Publication and Registration: Managing the opposition period and final approval.
5. Ongoing Maintenance and Protection: Renewals, monitoring, and enforcement.

Why Work with a Local Trademark Attorney in Milwaukee

Working with a local Milwaukee trademark lawyer offers advantages like familiarity with Wisconsin business law, local courts, and in-person strategy sessions.

Common Questions About Trademarks

Do I need to register my trademark?

No, but federal registration gives stronger, nationwide protection.

Can I trademark a slogan or logo?

Yes. Slogans, logos, and even sounds can be trademarked if they uniquely identify your business.

How long does it take?

Most applications take 8–12 months from filing to registration, depending on USPTO review.

Final Thoughts

Your brand is more than a name — it’s the goodwill you’ve built over time. Working with an experienced trademark attorney in Milwaukee ensures your business identity is protected from the start.