How to Conduct a Comprehensive Trademark Search
Why a Search Matters
A trademark search ensures your brand is unique and not infringing on someone else’s rights. It’s more than just checking Google. The U.S. Patent and Trademark Office (USPTO) database, state registries, and even common law sources should all be part of your search.
What to Include in Your Search
- USPTO Database: Search for identical and similar marks, including those with spelling variations.
- State Records: Many states maintain trademark registries that differ from the federal system.
- Common Law Sources: Company names, websites, and social media can reveal unregistered but enforceable rights.
- International Databases: If you plan to expand globally, check WIPO and regional databases.
Best Practices
Don’t rely on exact matches. Many refusals come from confusingly similar marks, not identical ones. Consider hiring a trademark attorney or search service if your brand is critical to your business growth.
Q&A: Trademark Search Basics
Do I need a search before filing a trademark?
Yes. A search helps avoid conflicts and increases the chance of approval. Skipping this step can lead to wasted time and money.
Is a free USPTO search enough?
Not always. The USPTO search is a starting point, but it won’t cover state trademarks or unregistered “common law” uses that can still block your mark.
What if someone is using a similar name but hasn’t registered it?
They may still have enforceable rights under common law. That’s why broad searches beyond the USPTO are critical.
How long does a trademark search take?
A basic search may take an hour, while a comprehensive attorney-led search can take several days depending on the complexity.
That said, basic isn’t always better and can cause complications with your registration down the road. The trademark process already takes forever (forever or 12-14 months). You don’t want to extend the wait unnecessarily.
An ounce of prevention is worth a pound of cure.
Penny wise, pound foolish.
You get the idea.