Before you invest in a new brand name or logo, you need to know if someone else already owns it. That’s where a trademark search

Ford is on the move. In August 2025, the automaker filed trademark applications for four new names—”Fathom,” “Fuze,” “Hive,” and “Mythic.” It’s a reminder that

Even small mistakes in your trademark application can derail it entirely. Simplicity may feel safe, but simple errors—like misidentifying your goods, skipping clearance searches, or

Your specimen is the proof. It shows the USPTO how you actually use your mark in commerce. Strong filings start here. Below is a quick,

If you’ve scrolled Instagram, TikTok, or even the front row of Fashion Week lately, you’ve probably seen it—A pointy-eared, wide-grinned little creature dangling from a

Trademark law is in motion. This week brings a pair of headlines with big implications: Apple’s lawsuit against a theater chain, and Taiwan’s revamped rules